Beatles get better music performance Grammy with music video that uses artificial intelligence

by Andrea
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Innovative play used technology to gather the band members in the music video of the song ‘Now and then’; only two of the four members of the band are alive

Jiji Press/AFP
Photo taken on June 30, 1966 shows the British band The Beatles performing during a Budokan concert in Tokyo

The ones won the award in the best rock performance category with the music video for the song “Now and then”. This innovative project used artificial intelligence to bring together the band members, considering that John Lennon and George Harrison have died – only and Ringo Starr are alive. Technology played a crucial role in music production, allowing the restoration of a recording left by Lennon in the 1970s.

The track “Now and then” represents a milestone in the use of technological resources in music, bringing out Lennon’s work in an unprecedented way. The combination of artificial intelligence with the Beatles musical heritage has generated discussions about the future of music production and the preservation of the legacy of artists who have already departed.

Posted by Felipe Dantas

*Report produced with the aid of AI

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