A, (Republicans-PB), 35, wants to invest in more informal and simple communication to bring the activities of the House of Generation.
The change in language and content is due to advertisers Chico Mendez and Moriael Paiva, who have taken over the strategy of networks since this Saturday (1st).
They have the support of journalist Leandro Colon, former director of Sheet In Brasilia, who served as a communication consultant for the Motta campaign.
Mendez, who is a political marketer, was responsible for the former deputy’s networks when he was mayor.
The first video within the new strategy shows Motta making a pun with OE announcing his own search engine, the Hoogle. He tells a little of his trajectory and argues that it is possible to reach consensus even with the existing polarization in the country – to the arch of.
Hoogle will be a space to translate and explain the home’s votes.
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