Neymar Effect: See how many partners and followers the club has won since the ace announcement

Neymar has not even debuted in a game for Santos, but already shows his impact on the return to the club. Since January, the number of followers and members of the club has been firing. Only on social networks (Instagram, Tiktok, X, YouTube and Facebook), Fish added over 5.5 million fans – in just 35 days of counting. In addition, there is a boom in the number of members – over 20,000 in a few days.>

This is the biggest growth of the club in history. With this increase, Santos approached Flamengo, Corinthians, Palmeiras and Sao Paulo in the ranking of followers, respectively – is less than 4 million to reach third place on the list. In January alone, according to data from Ibope Repacom, Santos accounted for about 50% growth of followers of all Brazilian clubs.>

In addition, in 35 days, the 2024 Flamengo numbers exceeded, in which the club won the Brazil Cup. At the time, the red-black team reached the 4.2 million mark and led the ranking. Neymar was also responsible for Santos’s last boom in followers. In 2023, visiting Vila Belmiro, the club recorded a 903,000 increase in its accounts on social networks>

Instagram and Tiktok, which recorded an increase of 789,000 and 900,000 followers, respectively, on the day of the striker’s presentation, are the platforms where Santos had the greatest engagement with Neymar. Views exceed 1 billion – 1,278 billion until the morning of Tuesday. Only on Instagram and Santos Tiktok, there were 765 million views.>

Neymar made 10 video posts on his Instagram account, adding almost half a billion of views until the morning of Monday (3) – 513.8 million to be more accurate. The record was precisely the first speaking of his return, with images from childhood to performances during the first stint at the club, with over 169 million views.>

“Neymar’s return to Santos transcends what he represents to the club, and the athlete he is. This announcement symbolizes the return of the hope of conquering the main title that everyone expects from our selection, as well as materializing the nostalgia of an entire Generation that fell in love with football, with him in his “height”, analyzes Thiago Freitas, Roc Nation Sports COO in Brazil, an American entertainment company, which manages the career of hundreds of athletes.>

To Estadão, Marcelo Teixeira, president of Santos, revealed that Neymar’s arrival has boosted the sponsorship recipe, while it becomes possible to sell one of the properties on the shirt for a 12 times higher value. “A small property on the shirt, which we were selling for $ 500,000 for this season of 2025, we got the negotiation for $ 6 million of $ 500,000 before, we closed for $ 1 million,” said the representative .>