Accessory with the phrase “Brazil is from Brazilians” was adopted by governors; Lula joined the movement this Thursday
The family business of Irajá (RJ) said it had already sold 600 caps with the phrase “Brazil is from Brazilians”In 2 days. So far, the brand owners, Vitória Gonçalves and Marcelo Junior, said they received $ 48,000 with sales. They have stated that they are working on 2 shifts to deal with demands via WhatsApp and Instagram.
The pair manufactured the caps used last Saturday (1st.Fev.2025) (PT) during elections in the House and Senate. Now, in addition to the blue model, the manufacturer sells the product in green and yellow. Each piece. “We can’t imagine it would go viral”they said.
It is the 2nd time a company cap viralizes. The first was in October 2022, when Lula, in a campaign, used a black cap written “CPX”, abbreviation of “complex”, name given to a set of slums in the same territory. At the time, Lula received the gift cap from Community Leaders of Complexo do Alemão, in the North Zone of Rio.
Some opponents of the then Petista candidate for the Presidency of the Republic used the image to spread the information that “CPX” “Cupincha” and would prove a possible association of Lula with organized crime. “A crowd took it to the negative side of the thing and that’s when it gave engagement and visibility to the cap”these junior.
The CPX cap, says the manufacturer, has always been a “fever in the community crowd”. After the episode involving the petista, the duo started to market the play on the internet. Reported that they sold 7,000 units for $ 80 each.
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Junior says that in January 2025, a PT representative sought the company to order 30 caps with the phrase “Brazil is from Brazilians”.
The idea was to counter the campaign accessory of US President Donald Trump (Republican Party): a red cap with the following inscription: “Make America Great Again”—With it can be translated as“Make America [referindo-se aos EUA] Big”.
Brazilian politicians such as the former president (PL) and the governor of São Paulo (Republicans) ,.
“Cap War”
The federal deputies of the PL attended the opening session of the Legislative Year, on Monday (3.FEV.2025), with one to the proposed ministers of Lula. “Cheap food again, Bolsonaro 2026”Says the text on the green and yellow accessory.
According to the Federal Deputy (PL), the idea was from the new PL leader in the House, (PL). Kicis appeared to the House of Representatives with a package of coffee and a picanha in his hands. It is known that the party ordered 30 pieces. The cap is not being marketed.
