The goal, a giant of technology led by Mark Zuckerberg, is on its way to exceed the mark of $ 100 billion in virtual and increased virtual (VR) reality investments this year . The information is from the newspaper Financial Times.
In its latest annual report, the company revealed that it invested $ 19.9 billion in its reality lab division in 2024, a record after more than a decade of significant losses. This sector is responsible for developing Ray-Ban Meta-Ban Smart Glasses and HeadSets Quest VR.
Since the beginning of VR and AR investment in 2014, when he bought the Oculus headsets manufacturer, the goal has directed more than $ 80 billion for product development and acquisitions in this area. Investments are expected to increase further by 2025, with the company predicting more than $ 20 billion to total.
Despite operational losses, which reached a new peak of $ 17.7 billion in 2024, reality Labs managed to generate $ 2.1 billion in revenue, an increase of 13% over the previous year. Since 2019, the division has accumulated US $ 10.1 billion in revenue.
In recent months, Zuckerberg has focused more on the development of intelligent glasses, which incorporate artificial intelligence technology, rather than just discussing the creation of an avatars inhabited.
The new glasses, developed in partnership with Essirluxottica, a mother company of Ray-Ban, are designed to be light and equipped with cameras, microphones and speakers, allowing users to take pictures, listen to music and interact with AI assistants. The goal plans to launch a new version of these glasses later this year, which will feature a small display for the first time.
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However, their quest headsets, which start at $ 300, still struggle to reach an acceptance of the general public, with about 30 million units sold so far.
Analysts claim that investments of the VR and AR goal, although significant, are not uncommon for large technology companies that seek to enter new product categories.
With net revenue of US $ 62.4 billion by 2024, an increase of 60% over the previous year, the goal remains highly profitable, allowing the company to support its heavy investments in technological innovation.
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Mark Zuckerberg believes that 2025 will be a decisive year to determine whether intelligent glasses will become the next computing platform, or whether the journey will be longer than expected.
