Marketing Institute states that CR7 brand value exceeds 850 million euros; Player has more followed profile on Instagram
It turns 40 this Wednesday (5.FEV.2025) as a soccer idol and money vortex. According to data revealed by IPAM (Portuguese Institute of Administration and Marketing), the value of its brand increased from 24.5 million euros in 2011 to 850 million euros in 2023.
The success, according to the institute, is due to the constant capacity for reinvention of the player, star of the Portuguese team and all teams he acted: from Sporting, where he debuted as a professional in 2001, to Al-Nassr, who currently defends .
The Ipam report estimates that Cristiano Ronaldo currently receives 200 million euros annual at the club where he operates in Saudi Arabia. In the last 5 years, the athlete more than quadrupled the recipes from football, since in 2020, earned 40 million euros annually in Juventus.
The growth of the Cristiano Ronaldo brand is also reflected in the revenues generated by its advertising contracts, estimated at 150 million euros. Renowned brands, such as Nike, Louis Vuitton and Tag Heuer, are part of the footballer’s partnership portfolio, as well as other punctual collaborations with companies such as Herbalife and Binance through their social networks.
Portuguese has expanded its investments in various areas, such as hospitality, fashion and health. Recently, he became a shareholder of Vista Alegre Atlantis, from which he owns 10% of the porcelain, glass and crystal brand. He will also acquire 30% of Vista Alegre Spain, further consolidating his business empire.
