As soon as the British have left behind the increasingly popular Dry January, the pubs are faced with new bad news on the island. The government has increased alcohol tax by 3.6 percent in good time to return the outgrowered beer and wine lovers- a “bitter pill” for the sector, as Miles Beale from the industry association says. The traditional meeting places of young and old, poor and rich are already under pressure because more and more young people are refusing to drink the old tradition of drinking battle to the “Closing Time”.