“Lula is not Trump,” says Nikolas about the petista communication

One of the main exponents of the right on social networks, the deputy (PL-MG), 28, evaluates that a large part of the left and the government of the president (PT) They cannot have their own identity on social networks and, therefore, have a disadvantage in political polarization.

“I think there is a lack of identity with the public and it is lacking genuine. Many of the leftist deputies and even the government itself have a whole marketing and team structure that obviously have to have. The president cannot stay, he himself, recording and editing the videos. On the other hand, you lose your identity and communication with people ”said Nikolas in an interview with Poder360.

For the deputy, the episode in which members of the Lula government a cap with embroidery “Brazil is from Brazilians” As a counterpoint to the item used by the US President, (Republican), reveals a disconnection with reality. The American usually uses the slogan “Make America Great Again” (“Make America big again”).

The ministers used the prop on Saturday (1st.Fev.2025) during the election for the choice of chamber and Senate Presidencies. The idea passed by the Minister of Secom (Secretariat of Social Communication of the Presidency), Sidônio Palmeira.

“You get now, for example, Lula’s marketer when he wants to counteract a Trump cap making a cap with the same visual identity as Trump. This, for me, is disconnected from reality. Once again, Trump was only a success because of that cap because it’s Trump. Lula is not Trump. What is missing? It is understanding how the internet actually works ”declared Nikolas.

The deputy said that the left needs to find a greater amount of narratives that can get in, but still generally need to learn how to do it.

In January, Nikolas one on his social networks with criticism of changes that the government make in the rules of surveillance of financial movements, including Pix.

In the recording, published on January 14, the congressman claimed that the government wanted to monitor informal workers as if they were “great evaders ”. The video over 300 million views on your Instagram profile. The number is higher than the population of Brazil (212.6 million inhabitants, according to the last census).

For Nikolas, his video about Pix was successful because there was a “Dissatisfaction that was being fed in people’s hearts”. He said proof that his communication worked was the government’s retreat in relation to the norm.

The congressman said the video was recorded in a rented studio near his home and did not have the help of any professional. He stated that the work of a marketer could be bad because he does not have the identity of the person.

“All the videos I make, I really write the script myself and edit them all. […] The issue of the editor and the marketer is bad because it is not your identity. So, for example, if I didn’t like something until I sent it to the editor and he returns this file to me, I will waste a lot of time. And today, for me, time is very important, especially in the digital field ”, declared Nikolas.

The deputy said he faced his social networks as a “Defense weapons” that has.

Questioned whether every congressman currently needs to be a kind of influencerNikolas said it is part of political acting to be on social networks, as it is a means of communication widely used by society. He stated that those who criticize miss when there was only the traditional media.

Highlights

Read below other subjects covered in the interview:

• Deportation of US Brazilians – aIt has established that it is necessary to give dignity to the deported people and that each country is sovereign to decide on the subject: “I believe that all deportation has to take its dignity, it has to be careful. It is not because the person is being deported that they can be treated anyway. Now each country has its deportation policy ”. Nikolas disse Agree with the use of handcuffs only for criminals, but not for those who were only illegally living in another country. “It is a disproportionate measure”. However, he declared that he had not dealt with the matter with US officials while he was in the United States in January;
• Elections 2026 – He said he intends to apply for the Senate if Congress takes a law to change the minimum age for 30 years. Currently, the postulant to the post is required to be 35 years old. “I believe there is a cry of people to a more active Senate, especially with regard to the violations that the STF [Supremo Tribunal Federal] It has done, especially in the context of Minister Alexandre de Moraes. […] We need to reinforce the team that is there to make a counterweight to the STF ”these;
• Bolsonaro ineligible -defended the former president’s candidacy, but stated that there is a concern that that he is a candidate to last until 2026. “Of all names, he is the person who is able to beat Lula in the 2026 elections. […] I think he is the most competitive and I believe he is the strongest man”He said. He said the governor of Sao Paulo (Republicans) can replace Bolsonaro if he cannot apply. “I believe that, if nothing of the plans we want to happen, I think Tarcisio would be the candidate or the strongest opposition to Lula”he said;
• STF – stated that the STF minister is currently the destabilizing Brazilian democracy. “For me it would be a great pleasure to be able to give a vote in favor of the impeachment of Minister Alexandre de Moraes, even because it never happened in Congress.”he declared. Said not trusting virtually anything the STF decides: “For me, there is no more legal knowledge, there is legal relationship. The STF today is no longer a legal court. It is a political court ”;
• Amnesty on January 8 – stated that the people who depreciated the headquarters of the three powers must pay for it, but that the penalties imposed by the courts are disproportionate. He said there are innocent people among those who are arrested and who are being judged. He said he hoped the new mayor, (Republicans-PB), put the on the topic on voting. “We have to work on it so that they can show people who are lives of ordinary people, not criminals, not terrorists. They made mistakes as everyone has made and that deserve, yes, to have either their penalty or even being amnesty, which is our intention ”;
• Electoral fund – Said never using public resources in their campaigns, but does not condemn who uses. Defends the end of the fund and the resumption of private donations;
• alliance with center parties – said it was necessary to work with the “Raw material chosen by society”. He said that center politicians are without credibility and confidence in Congress for not supporting expensive guidelines on the right. “I am not contrary to the composition with the center, even because I will not advertise a political puritanism that is impossible to reach ”he declared. Criticized the Senate Presidents (Brazil-AP Union), and the House, Hugo Motta (Republicans-PB), for supporting;
• privatization – He said he was in favor of selling some state -owned companies, such as the Post Office, but would need to evaluate the cases of Petrobras and Banco do Brasil. He said it was also necessary to evaluate to whom state -owned companies would be sold to ensure the sovereignty of the country;
• Income tax exemption – stated to be in favor of expanding the exemption to those who receive up to $ 5,000 and said the government needs to quickly send the project on the subject to Congress;
• Family Bolsa – He said he was in favor of maintaining the program provided that people are encouraged to get a job. “I believe the idea was perverted in its true purpose. Assistance is something, say, palliative, that you should give conditions for that person to actually have a job ”these;
• abortion – He stated that he was contrary to any possibility of legal abortion and in favor of what prohibits the interruption of pregnancy in cases currently allowed: rape, health risk of pregnant women and anencephaly. “I can’t dehumanize a person because of her life time”he said. Defended adoption to cases where the mother does not want to stay with her child;
• death penalty – He said he was against. He stated that approving it would be to grant excess power to the state over people.