This was the case of a well -known mayonnaise mark.
Super Bowl is not only an investment of brands, but a source of revenue for the football league (NFL).
Sports event announcements can reach $ 8 million. This is the case of the Hellmann’s mayonnaise brand that paid this amount to have 30 seconds of advertising. The same happened with the Donut’s Dunkin brand.
On Sunday, the Kansas City Chiefs and the Fidadelphia Eagles struggle for the achievement of the trophy and the brands expect great results. The spaces for ads have been sold out since November.
An audience of over 120 million viewers is planned.
By 2024, the organization won an average of seven million euros per announcement.
This year, the rapper which won five In the last edition of the awards, will act at break.
