Entertainment and leisure and health, beauty and well-being were the segments with the highest growth last year
The Brazilian franchise market earned R $ 273.083 billion in 2024 – at 13.5% over the R $ 240.662 billion from 2023, according to the projection of this Wednesday (5.fev.2025) (Brazilian franchising association). Here’s (PDF – 4MB).
For the 3rd consecutive year, the It was in the brand leadership with more operations (4,216) – over 10.6% in 2024 before 2023. Then come (3.746), (2,704) and the network (2.387).
In the 4th quarter of 2024 franchises revenues was R $ 81.086 billion – 11.3% compared to R $ 72.878 billion from the same period of 2023.
Entertainment and leisure (16.6%), health, beauty and well-being (16.5%), food-food service (16.1%), and food-trade and distribution (14.7%) are segments with the highest growth in the year.
According to the association, the result is “Strongly associated with the recovery of consumption, leveraged by the historical low of unemployment levels, the increase in salary land and the purchasing power of families”.
Another factor cited was the increase in GDP. “Internally, the advance of an agenda focused on operational efficiency, the digitization of processes and services and the improvement of omnichannel strategies, as well as the expansion of franchising to the interior and the heating of markets associated with agribusiness as agribusiness as the result, and the improvement of agribusiness. the case of the state of Goiás ”.
“A strong labor market and more money circulating in the economy, even with its inflationary impacts, boosted the revenue of Brazilian franchising that, like other sectors, exceeded initial expectations.”said ABF President Tom Moreira Leite.
