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O Boticáriothe most beloved and favorite beauty brand of Brazilians, announces Gabriel Medina as ambassador of Clashnew male perfumery brand with launch scheduled for March 2025, which challenges classic male success standards and instigates man to face the pressure to emerge stronger in the face of challenges.
Clash arrives at the market to represent the man who is not intimidated by adversity. With the premise “of pressure is born,” the brand connects with those who face obstacles ahead, courage and determination, and celebrates the man who does not fear discomfort in search of his best version. Gabriel Medina, a high performance athlete who transcends sport, personifies this tireless search for overcoming challenges. His journey, marked by battles in both surf and personal life, inspires the brand to praise the strength and resilience that arise from overcoming.
Photo – Clash Medina
For Gabriel, the partnership with Clash is a reflection of the journey he faces, showing that overcoming is the fuel to achieve his goals. “The message is very real to me. It is about facing the challenges from the front, seeking the force that emerges from the pressure. This is the same mindset that I take to life and sport. Even going through a difficult time to deal with an injury at this very important stage of my career, the inner force that guides me motivates me to come back even stronger. It is this force that allows me to face any obstacle with determination ”, comments the athlete.
According to Carol Carrasco, Branding and Communication Director of the Boticário Groupexpectations about the release are high, and Gabriel Medina’s announcement as ambassador is the first step in a series of high -impact actions that will take place until the official launch of the fragrance in March. “Clash comes to the market as an innovative olfactory that reinvents freshness with modernity and power, and this translates into this archetype we are presenting in the launch campaign. Gabriel’s choice as an ambassador is right in this sense, as he and his trajectory are examples to encourage men to face the challenges firmly, opening an unprecedented narrative that we want to build for this new brand, ”says the executive.
