The president () began on Thursday (6) to make his promised trips throughout Brazil, in an attempt to reverse the trend of falling in his government approval and also eye to strengthen political alliances.
The new phase of travel, resumed after recovering from surgical intervention in the head, will have the Northeast region as one of the focuses. Previously considering as the cradle of the PT,
Palatic assistants, however, minimize this choice. They claim that it is natural for the Northeast to be more present in the script, as it is the region with the largest number of states. And that this situation had already occurred in the first two years of the mandate.
commanded by ally Eduardo Paes (PSD). Lula participated in the reopening of the emergency of the Federal Hospital of Bonsucesso, in the north of the state capital.
This Friday (7), the president goes to Paramirim (BA) for ceremony under the water for all program. Advertisements related to water security in Bahia will be made, a state also governed by an ally, petista co -religionist Jerônimo Rodrigues.
Lula had interrupted his trips across the country after beating his head in a fall in the bathroom of the official residence of the Alvorada Palace. , in December. Earlier this year, the agent was released for flights.
The beginning of trips happens as government approval became a warning at the Planalto Palace. A reached 37%, according to a QUESTE survey, and for the first time surpassed approval (31%).
The intensification of travel also happens after the arrival of the new minister of Secom (Secretariat of Social Communication of the Presidency),
The new minister defends the idea that Lula represents a strong “product” and needs to be highlighted, including interviews and government publicity. Lula himself also defended at a ministerial meeting on January 20, “more street and less palace”.
Therefore, government communication plans events where there is more contact with the president with the population. The goal is also to use images on cutouts on social networks or even reverberate these scenes in traditional media.
In addition, Lula has asked for more street for his supporters and allies, to go to the goal would be to compare the two years of government with the management of former President Jair Bolsonaro (PL). At dinner with the House PT bench on Friday (31), the agent said that with the pockets.
Concern with the Northeast is related to the drop in government approval in the region. The popularity of management fell from 48% to 37%, according to Quaest.
In addition to Bahia, the president should go at the end of the month to Ceará, for ads in the area of transport. The Planalto, however, points out that the president must have traveled to all regions of the country by the end of February.
Assistants of the president state that the travel itinerary is also being programmed based on the possibility of deliveries of works, inaugurations or expressive announcements of the ministries. For this the folders are being consulted to present an overview to the Civil House.
The president has been repeating that 2025 will be the “year of harvesting”. The perspective is that deliveries are in the area of infrastructure, particularly linked to the new PAC or specific programs, such as Minha Casa Minha Vida.
Travel should also be used by the president to strengthen alliances. Lula should go next week to Amapá, state of
The confirmation of the trip was given by the Government leader in Congress, Randolfe Rodrigues (PT-AP), who said that the president will inaugurate the Federal Institute of Amapá Tartarugalzinho and visit the airport park.
A trip to Paraíba, the state of the mayor Hugo Motta (Republicans), is also on the radar, according to interlocutors, but is not yet in the schedule. Assistants point out that a planning is needed, with the survey of possible deliveries in the state.
The president should also go next week to Belém, to announce works related to the fact that the city will host COP30 in the second half. The state is governor by ally Helder Barbalho (MDB). The agent should also go to Rio Grande do Sul.
Lula assistants have stated that the travel schedule will be impacted by the trend of better communication organization, which has intensifying the hiring of new research, tracking and networking monitoring. In particular Tracking polls were practically stopped last year, before the Secom exchanges.
