A space at the most watched event of US television is all movie studios could want to promote their millionaire blockbusters. In recent years, it has almost always been like this in Super Bowl, o (9).
It seems that this time, the enthusiasm of brands with artificial intelligence may have taken part of the space of the major Hollywood studios and streaming giants, the result of a recovering industry.
After eight years outside Super Bowl commercial spaces, the website hosting company GoDaddy Returns to present his set of Ia Godaddy Airo tools in an advertising starring American actor Walton Goggins.
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Although the signs are that Hollywood should have a stake erased this year, some of the industry’s most popular stars. Chris Hemsworth and Chris Pratt, from Marvel movie franchises, star in a commercial from the smart glasses of Meta made in partnership with Ray-Ban.
In an interview with BloombergFox Sports’ advertising sales chief Mark Evans stated that the recovery of the impact of the entertainment market, the strike of writer and actors in Hollywood in 2023, the decline of cable TV and, more recently, fires In Los Angeles, they reduced the number of movie and series commercials.
Fox is the owner of Super Bowl’s transmission rights in the United States and has raised trades traded for the Super Bowl. “Even if prices have increased, it really didn’t get anyone away,” Evans said in an interview.
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A State FarmA large insurer in California gave up announcing during the game by citing the January fires in the state.
According to the executive, however, artificial intelligence ads should not be dominant, as in cases of past Super Bowls dominated by some industry: the nickname Crypto Bowl, for example.
Food and beverage brands are recurring presence of Super Bowl. This year, brands like Stella Artois, Bud Light, Hellmann’s e Häagen-Dazs They are some of the final advertisers of the season.
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(Com Bloomberg)
