Wu Hao / EPA
The founder of Xiaomi, Law Jun, in the presentation of his electric Su7 (March 2024)
The founder of the Chinese technology company Xiaomi, Lei Jun, said on Friday that he is looking for ways to accelerate vehicle production after the success of the first foray into the electric segment with the Su7 model.
Xiaomi launched the SU7 in March 2024. Sales exceeded the company’s forecasts. .
The enthusiasm for the Xiaomi electric was confronted with the reality of the waiting times for delivery that arrived at the beginning, up to seven months, due to an overwhelming initial demand, evidenced by almost 89,000 reserves on the first day of pre-registration.
Entry into the electric vehicle market was a bold statement from Xiaomi Against Industry Giants like Tesla and Bydin the largest automotive market in the world.
And that the company now wants more.
After ending 2024 with more than 135 thousand units sold, Lei Jun announced on social networks that the goal is to sell 300 thousand vehicles in 2025. and hopes to get it driven by the New Yu7.
If the SU7 was equated with Tesla’s Model 3; the Yu7 “is” the model y.
“I will work with the team to look for ways to accelerate production without compromising quality or safety,” said Lei Jun on social network X, where he had already revealed that he was in the company’s electric car factory.
After this announcement, the Xiaomi shares rose 4.69% Na Hong Kong Stock Exchange.
Xiaomi took over, in late 2023, the goal of becoming 15-20 years old One of the five largest manufacturers in the world.
For now in the Top 3 of mobile phone manufacturersalso producing devices with tactile screen, connected watches, headphones, trotinces and motorcycles.
A quotation of the actions of the technological company is in historical maxims Once they have more than tripled (+234%) in the last 12 months, encouraged not only by the success of SU7, but also by predictions of a recovery of demand for electronic products.
This arises after the “renewal plan” multibillionaire announced by the China government to support the exchange of old articles to new ones. The program, initially valued at about $ 700 billion (674 billion euros), Encourage the delivery of consumer goods – For example, appliances – as part of the payment of new goods, thus encouraging internal demand.
In January, authorities announced that they will include mobile phones, computers and intelligent devices among subsidized products.
Founded in 2010, Xiaomi had a meteoric rise by offering top-of-the-art devices at affordable prices, initially selling them directly online.
