Pizza still on the podium
Pizza in our country is synonymous with going out with friends or meetings in the family circle. Poles love this dish for its diversity, the possibility of free change of ingredients and experimenting. Currently, customers most often reach for classic proposals, among which are dominated by: Margherita, Pepperoni and Capricios. However, there are plenty of lovers of controversial additions, among which the undoubted leader is … pineapple. However, regardless of the culinary tastes, one thing is certain – pizza is still the most common of the elections. Its popularity is evidenced by the fact that we eat it as often as traditional Polish dishes – e.g. pork chops. All this means that she has been on the podium of his favorite dishes in Poland for years – it reaches for almost nine out of ten consumers1. Definitely less frequently consumed, among others Kebab or hamburgers – over seventy percent of respondents decide on them.
More than food – it’s a lifestyle
Customers often focus on well -known brands that are associated with specific quality – it is indicated by 61% of respondents. The predictability of taste is also crucial for 44% of consumers.
Increasingly, we also choose a “take -out” pizza, combining it with a film evening at home or lazy afternoon with loved ones. 90% of consumers eat pizza at home – most use online order options, both via websites and mobile applications. Convenience, speed of implementation and transparency of the purchasing process are key factors affecting the choice of the supplier. As the largest pizzeria in Poland, we understand these trends and we want to meet the needs and expectations of consumers – says Kacper Brzeziński, a senior marketing specialist at Da Grasso.
Promotions and loyalty programs are important in purchasing decisions. 47% of respondents declared that they would look for opportunities due to the increase in pizza prices. The DA Grasso report indicates that consumers willingly use special offers. As research shows, pizza is a favorite choice for social gatherings – it is divisible, tasty and easily adapts to the tastes of all guests.
February 9 – a festival of all pizza lovers
This is a great time to celebrate your favorite flavors and check the latest culinary trends. Many premises prepare special promotions and events for this occasion, and pizza fans are already planning their holiday! Although the kebab has its supporters, the pizza remains the queen of Polish tables. This Sunday, it is worth reaching for your favorite taste and celebrate this day in the best style.
