This Sunday (9), hundreds of millions of people should target their attention to one of the main sporting events of the year, the Super Bowl. Besides defining the champion of the season of NFL – Title that will be disputed between the Kansas City Chiefs and the Philadelphia Eagles -The event is one of the main ones in the American advertising calendar and the final of one of the most profitable sports leagues in the world.
This year, sponsors have disbursed. Considering an approximation of the time of interval in recent years, the revenue with advertising in the game would be at the house of $ 680 million in 2025.
The arrangement of companies to pay high checks is justified by what is usually the largest audience of American television in the year. In 2024, only in the NFL transmission made by CBS in the United States were 120 million connected viewers.
Structured in league format, at NFL each of the 32 teams (or franchises) has an equal part of the national tournament’s revenue – clubs also have local recipes. By 2024, this revenue was $ 402.3 million per club, according to financial data published by the Green Bay Packers team released in the American press.
This is equivalent to a total revenue of $ 12.87 billion in the league. Although Super Bowl’s specific contribution is not disclosed, it is estimated that the event has a relevant contribution to NFL results.
In addition to advertising gains, honoring the event is not cheap. This year, the most affordable tickets for the final match of the season were sold at approximately $ 3,400, but the average price, according to CBS, is $ 7.6 thousand.
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Considering the capacity of 73,000 people from SuperDome, a stadium that will host the final, and the average price, with tickets only the Super Bowl would raise $ 554.8 million. In a more conservative calculation, taking into account only the price of cheaper tickets, the collection would be $ 248.2 million.
It is not only the sport that makes the public topo to pay these amounts for an entry. Super Bowl is an entertainment event that. Artists like Michael Jackson, Prince, Madonna and Beyoncé have already starred in the break of the match.
And that’s where the costs also come in. Interestingly, by the League policy, the artists themselves do not receive a high cachet. According to a report from Sports Illustratedsinger Usher would have received the union floor for his presentation in 2024, $ 671, plus $ 1,800 for his rehearsals.
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The NFL justifies that the payment for the artist is the exhibition to hundreds of millions connected to the broadcast, but to do one of the most relevant television shows of the year, can be spent up to $ 15 million by performances.
For an agreement between the League and the Players Association, the NFL disburses $ 171,000 for each member of the winning team in 2025. For the loser, the payment is $ 96,000.
The NFL still has a millionaire contract for the transmission rights of the entire league, which is valued at about $ 111 million according to several American vehicles. This value considers the entire season and CBS, NBC, FOX and ESPN channels take turns from 2023 to 2033 in the Super Bowl transmission.
