With return of the player, club reaches 7.1 million followers and surpasses rivals from São Paulo; growth was 3.7 million in 33 days
It reached it this Sunday (9.FEV.2025) 7.1 million followers on your Instagram. Exceeded (6.9 million) and (7 million). Growth is the result of Neymar’s return, that a 5 -month contract with the club on January 31, 2025.
The evolution of the numbers began after the player’s contract with Saudi Arabia, on January 27, 2025. In less than 48 hours, Santos’ profile jumped from 3.7 million followers to 4.3 million.
The peak was on the day of the ceremony to receive Neymar in Vila Belmiro, on January 31, when he registered 789.352 New followers in a single day.
The club maintained a daily average of 106,999 new followers. It started January with 3.5 million followers and reached 6.92 million on February 6, 2025 – a 3.7 million followers in 33 days.
To make the return to Santos viable, Neymar gave up part of the $ 65 million ($ 390 million) he had to receive from the contract with Al-Hilal. The player played only 7 matches for the Saudi club before suffering a knee injury that turned him away from the pitch.
Santos is now the 3rd largest club in the country on the social network, behind (13 million) and (21.5 million). The impact of the attacker’s return also reflected in the program of partners, from 49,732 in early January to 70,000 associates at the end of the month.
In his first time at Santos (2009-2013), Neymar played 225 matches and scored 136 goals. The player won 6 titles for the club: Libertadores (2011), Brazilian Cup (2010), South American Recopa (2012) and 3 Paulistas Championships (2010, 2011 and 2012).
