After a month of Sidonio Palmeira’s management at the Secretariat of Social Communication (Secom), significant changes in the communication strategy of President Luiz Inacio Lula da Silva (PT) are already noticeable, according to the evaluation of political scientist Eduardo Grin, professor at Foundation Getúlio Vargas (FGV).
In an interview with CNNGrin pointed out that the main difference observed so far is Lula’s approach to the press. “The most substantial change we could see so far would be to put Lula more in contact with the press, create a travel schedule to make Lula be close to the population,” said the expert.
According to the teacher, this new approach aims to allow the president to talk directly about government actions and deliveries, especially regarding social works and policies. Grin considers that this change represents a direction of direction in relation to the previous “communication policy without focus”, which, according to him, reflected the very lack of direction of the government.
Advances in Digital Communication
The political scientist also observed improvements, albeit timid, in the government’s digital communication. “The government was later realized that it is in this environment, it is in this context in which the political dispute will be fought in 2026,” Grin explained, referring to the importance of social networks and digital platforms for the upcoming presidential elections.
Grin remembered the recent “defeat of the government of the government in the question of the Pix crisis” as an example of the need to improve digital communication. He believes that Sidonius Palmeira understood the importance of this change and is working to implement it.
Despite the advances observed, the FGV teacher considers that the changes are still in the early stages.
“I would say that, in my judgment, it comes down to these questions what I could identify as ongoing changes by the communication policy that will be implemented by him,” said Grin, suggesting that there is room for more developments in the government’s communication strategy Lula in the coming months.
