“Face or Crown” is for unprecedented advertising at a soccer game… “Credit or debit?”

The traditional moment of the “face or crown” before the initial whistle of a soccer match won a new advertising purpose in the game between Águas Santas and Palmeiras (1-1), in the Paulista Championship.

The initiative came from Sicredi, a system of Brazilian credit cooperatives, which replaced the classic question with the slogan “credit or debit?” During the draw between the team captains.

The action caught the attention of supporters and became an innovative example of integrated advertising in sport.