Brasilia has watched in recent days a “”. Government members () and opposition started using custom accessories to send messages, such as what the US president does, – the red cap with the words was consolidated among his supporters.
In Brazil, the governor of São Paulo, (Republicans) ,. Then customized pieces started to appear. Planalto ministers and allies wore a blue model that said “Brazil is from Brazilians”. According to the minister (institutional relations), that of (Secretariat of Social Communication). The president himself later used the accessory.
Bolsonarist deputies responded with a green and yellow cap, with the sentence. The strategy of enrolling a cap as a political brand already had the campaign of () to the city hall as a representative, inspired by the autocrat, Nayib Bukele.
Fashion goes beyond policy, and increasing customization demands for national producers point to a trend.
The breakfast of this Monday (10) speaks of the caps as a means to convey messages, inside and outside politics. Journalist Vitor Tavares, reporter for and author of one, deals with the fashion of customizing and customizing caps, the history of the accessory and its use in marketing strategies.
The audio program is published in Spotify, partner streaming service Sheet In the initiative and that specializes in music, podcast and video. You can hear the episode by clicking above. To access the application, simply register for free.
Breakfast is published from Monday to Friday, always at the beginning of the day. The episode is presented by journalists Gabriela Mayer and Gustavo Simon, produced by Gustavo Luiz and Laura Lewer. The sound edition is by Raphael Conci.
