ZAP // VA; Dick Thomas Johnson / Flickr
Chinese platforms are 91% of low European orders. With new customs rates, products are expected to go up prices.
The new European Union Digital Services Law (EU) promises to end the exemption of customs rates on purchases less than 150 euros on online trade platforms.
4.6 billion of low value articles – valued at less than 150 euros and currently exempt from taxes – arrived directly to European consumers last year, which represents twice the expected value of 2023. 91% of these orders come from Chinapoints the.
The European Commission will now begin the gradual elimination of customs exemptions, as in 2024. Fees that will be paid are partly intended to finance the collection and ecological treatment of used clothing.
Henna Virkkunenresponsible for EU technology, appeals to a “competitive e -commerce sector that keeps consumers safe, offers convenient products and respects the environment”.
“The increase in E -commerce imports to the EU market has brought with it many challenges,” says Virkkunen. This is why there is a rate for these products, so it is clear that the Prices should increase In orders of less than 150 euros in retailers such as Shein, AliExpress or Temu, with thousands of products cost less than 10 euros.
And the platforms themselves respond, ensuring that they agree with the measurements. “We congratulate the efforts that reinforce the confidence and safety of European consumers in online shopping and we believe that the existence of equitable competition conditions It can benefit the entire ecosystem, ”said a Shein spokesman in a statement.
The platform is committed to “analyzing how Shein can contribute to reinforce our sector and improve the line shopping experience of European consumers.”
Temu and AliExpress cooperation with the measure when it began to be studied.
According to the advance, last week to European Commission launched an investigation About consumer protection in the case of Shein and also published a “toolbox” to deal with the challenges placed by online purchases on Chinese sites that do not comply with EU standards regarding quality, environment and loyal business practices.
