Grêmio and Internacional, main football clubs in Rio Grande do Sul, officially on the 3rd (11.FEV.2025) the new master sponsorship contract with the Alpha Betting House. The 3 -year agreement is considered the most lucrative ever reached by both teams. The partnership guarantees a fixed annual payment of approximately R $ 50 million for each club.
Negotiation also includes performance clauses, which may result in increases in the amounts paid to clubs, depending on the meeting of sports goals and interaction with the public.
Prior to the arrival of Alfa.Bet, Grêmio and Internacional negotiated with KTO, another betting house, but the negotiations were not completed. With the new partnership, the, who had been a master sponsor for over 20 years, takes over the space on the back of the shirts.
The agreement with the state bank, signed in 2001, was adjusted according to the new partnership. In addition, contracts with lucky sports betting houses and star Bet have been closed.
On Saturday (08.FEV.2025), Grêmio and Internacional used the booklet of the bookmaker in a hashtag (#casade response) on the shirts during the Gre-Nal held at the Grêmio Arena. The official debut of the alpha brand in the uniforms of Grêmio took place in the match of Tuesday (11.fev.2025) against Pelotas. Already the Internacional will debut Alfa.Bet on shirts in the game against São Luiz on Wednesday (12.FEV.2025).
