Why underwear from Palmers has not been sexy for a long time

An astonishing change was observed last year. The laundry manufacturer Palmers had decided to be back at the pulse of the times. “Sexy, not sorry” was the new message of the Austrian company. She alluded to the subliminal allegation of women, not enough to be “too big, too thick, too loud, too quiet, too daring”. The campaign? Well meant. And a real commitment for an Austrian laundry manufacturer.