Iconic Nestlé chocolate brand, Kitkat will be the official sponsor of Brazilian pilot Gabriel Bortoleto, one of the great promises of world motorsport. The partnership, which will follow its trajectory for the next three years, reinforces the brand’s entry into Formula 1 and takes place at a historic moment for Brazil, which has a pilot on the grid of the category after seven years.
During 2025, the brand will bring Bortoleto as protagonist in a series of content and initiatives to generate identification and engage its consumers. The actions align with a strategy aimed at young people, which represents a significant part of brand fans and has boosted Formula 1 growth in recent years.
“Gabriel Bortoleto is a rising talent and a great representative of Brazil in the scenario of world motorsport. We are excited to support you on this journey, reinforcing our commitment to bring the break to everyone, now especially for speed lovers. We will be Global F1 sponsors and, with Bortoleto as a kitkat ambassador, we will leave this partnership with Cara do Brasil, ”says Patrício Torres, Vice President of Nestlé chocolates and cookies.
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The partnership between Kitkat and Gabriel Bortoleto brings Brazilian to the global sponsorship of the brand to Formula 1 and promises to show a new angle about the routine of the pilot, reinforcing how important pauses are.
Amid the intense training routine and living the expectation for the debut, the Brazilian comments on the new phase and about being with the chocolate brand, of which he is also a consumer. “I always liked chocolate, and kitkat is my favorite. I am very happy with this project and excited to share with my fans as kitkat is part of my routine in my breaks. ”
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Brand entry into motorsport is part of a global strategy to expand its presence on new entertainment platforms. This association complements a history of successful initiatives in sport, geek universe and culture, consolidating kitkat as a mark close to young audiences and passionate about dynamic experiences.
