Rodrigo Manga “bombed” in networks with short videos and claims to expect the “next steps” of national politics to define political future
The Mayor of Sorocaba (SP), (45 -year -old Republicans) said he was invited by to apply for the São Paulo government in 2026. However, it “Next Steps” of national policy to make a decision.
Manga has a good relationship with the governor of the same party as he, but says it is “inevitable” The former minister is not a candidate for president (PL) Follow ineligible until the next election.
According to the mayor, he will have a conversation with the president of Republicans, in the coming days to define his future in the acronym and analyze the opportunities to come.
Watch Rodrigo Manga’s interview to Power360 (24min14s):
Manga has been pumped on social networks with short and humorous videos. Node has 2.1 million followers and 38.9 million likes in their publications. Node adds another 1.8 million people who accompany you, in posts from 10 million views In some cases.
The secret of success, according to him, is to mix the “Political work”that “Attend the population, which improve the quality of life”with the dissemination of the projects made of a “Interesting way”.
“We understand that the first seconds are extremely important to hold the person’s attention […] A car that will hit, a barbecue on the dredger, or a fortão that appears there, you hold that attention so that people can follow the video. And the next second, after the 5th, 6th or 7th second, you are already beginning to show the result of the work, in fact, of public policy ”says the manga.
Innovation in Communication
Mango says the “Political discourse is very boring” and therefore came up with the idea of communicating “A little lighter on social networks”. According to him, this strategy has to be dynamic to accompany the internet, which “It changes very fast”.
“At first, when we start [a mudar a comunicação]scared. I remember it was just before the campaign. Those who helped us said: ‘Look, now for the campaign, you’ll have to stop these videos, you’ll have to be more serious video, let’s make the traditional campaign. I said, ‘I can’t change my way to be’says the mayor.
One of the videos that was recently successful was one in which Manga announces a bill that will give 15% discount on the property tax to gas stations that did not pass the increase in ICMS of fuel that on February 1st. In Tiktok alone, there were 10.7 million views and 1 million likes.
According to the mayor, the purpose of the measure is to avoid increasing inflation. He asks other cities to replicate the idea.
@rodrigomangaoficial increase in fuel price 🚨@sirlange Frate MAGANHATO ♬ Original Sound – Rodrigo Manga
