Trump’s order has not yet been applied but buyers chose not to risk being subject to additional fees on their purchases
Sales in the United States of Chinese Electronic Commerce Platforms Temu and Shein fell after the new US President Donald Trump abolished the exemption from orders on orders valued at less than 800 dollars (770 euros).
According to data from credit and debit card transactions analyzed by Bloomberg news agency, Shein sales in the US fell between 16% and 41% within five days after the measurement of the measure, on February 5,, while Temu’s sales fell up to 32% in the same period.
The reduction began a day after Trump announced the end of customer exemption for orders from China. This exemption has been the target of scrutiny in recent years due to the explosion of Chinese e -commerce, with companies such as Alibaba owned Aliexpress, and those mentioned Temu and Shein.
Trump’s order has not yet been applied, but buyers chose not to risk being subject to additional fees on their purchases, noticed Bloomberg, who also cited other factors such as seasonality, market competition or changes in macroeconomic environment.
In response, Temu launched support measures to Chinese salespeople by opening warehouses in the United States to allow them to send products from the country and avoid imports on imports, while Shein opened distribution warehouses and supply chains in the United States.
Shein is also asking some of its leading suppliers to open vietnam production lines to circumvent rates, and Temu is also renouncing some control over its supply chain.
According to estimates from the Japanese investment bank Nomura, the value of packages sent by Chinese companies such as Temu or Shein to the US last year has risen to $ 46 billion (44 billion euros).
The bank predicts that the Trump measure could translate into a 60% reduction in small orders from China to the US and a 0.2% reduction in the country’s GDP growth rate this year.
