ZAP // VA; Dick Thomas Johnson / Flickr
Data from credit and debit card transactions show a drop in orders from Americans. Temu and Shein have already put hands on the work to respond to the end of the exemption of customs rates.
Sales of Chinese E-commerce Platforms Temu and Shein fell in the United States after the new US President Donald Trump abolished the exemption from orders on orders valued at less than 800 dollars (770 euros).
According to data from credit and debit card transactions analyzed by the news agency, the Shein sales fell between 16% and 41%in the five days after the measurement of the measure, on February 5, while the TEMU sales fell up to 32% In the same period.
The reduction began a day after Trump announced the orders from China. This exemption has been the target of scrutiny in recent years due to the explosion of Chinese e -commerce, with companies such as Alibaba owned Aliexpress, and those mentioned Temu and Shein.
Trump’s order has not yet been applied, but buyers chose not to risk being subject to additional fees on their purchasesnoted Bloomberg, who also cited other factors such as seasonality, market competition or changes in the macroeconomic environment.
The response of Temu and Shein
In response to rates, Temu has launched support measures to Chinese salespeople by opening warehouses in the US to allow them to send products from the country and avoid imports on imports, while Shein opened distribution warehouses and chains supply in the United States.
Shein is also asking some of its main suppliers to open Vietname Production Linesaiming to circumvent the fees, and Temu is also renouncing some control over its supply chain.
According to estimates from the Japanese investment bank Nomura, the value of packages sent by Chinese companies such as Temu or Shein to the US last year has risen to $ 46 billion (44 billion euros).
The bank predicts that Trump’s measure may translate into a 60% reduction In shipping of small orders from China to the US and a 0.2% reduction in the country’s GDP growth rate this year.
In the European Union, the new digital services law also promises to end customs exemption on purchases of less than 150 euros on online trade platforms.
4.6 billion of low value articles – valued at less than 150 euros and currently exempt from rates – arrived directly to European consumers last year, which represents twice the expected value of 2023. 91% of these orders come from Chinapoints the politic.
