Rio de Janeiro will host between February 15th and 23rd another large tournament, the Open River, which reaches the 11th edition and is considered one of the most traditional in the world of tennis.
Among those, the most significant name for this year is German, current number 2 of the ranking, as well as Danish Holger Rune, 13th, and Italian Lorenzo Musetti, 17th.
However, the eyes will be focused on young Brazilian João Fonseca, already among the 100 greatest tennis players in the world and stood out at the beginning of the season with great exhibitions in the Australian Open 2025, in what was his first Grand Slam.
If the technical quality was not enough, the tournament stands out for the award, which this year should reach a total of $ 1.5 million, and also yields 500 points in the ATP ranking.
In addition to promoting tourism in Rio de Janeiro, it has heavy sponsors, and this year, will break record with 40 partner brands, surpassing 2024, which had 35.
There are 8 sponsors considered main, clear cases, which takes the master of the event, national BET, Zurich Seguros, Seara, Magnum, Tegra Incorporadora, Alubar and Rio Galeão, and 22 partners and supporters, cases of Santander, Mubadala, Shell, Black Princess, Engie, Emirates, Herbody, Rolex, Rio de Janeiro State Government, Federal Government, Kia, Fila, EMS, B3, Disney+, Disney Cruise Line, White Martins, Wilson, Ibmec (YDUQS Institute), Melitpeta, Premierpet , Allos, Energy Cup, Wellhub, Gray Goose, Blue Strip, Drugstore Venâncio and Phytoervas
The media partners are SporTV, Oglobo, Kallas and Electromedia.
The Open River, once again, will be a public success, with all tickets already marketed well in advance. Specialist in sports marketing and managing partner of Wolf Sports, Fábio Wolff emphasizes the grandeur of the Open River. “Great tennis players, impeccable atmosphere and organization, relevant sponsors, the Open River has been consolidating itself as one of the calendar’s great tournaments,” he said.
“Rio Open is certainly among the most traditional tournaments in the country and brings to Rio de Janeiro a select audience of fans and fans, unlike other sports, which can open an even greater range of opportunities and new recipes. And everything that involves him, starting with the amount of brands present, shows themselves the strength of this specific dispute, which became a trademark when talking about business and tourism the city, ”says Joaquim Lo Prete, Country Manager of Absolut Sport in Brazil, a sports experience agency that performs logistics actions at large events in Rio de Janeiro.
“The Open River is undoubtedly the most important date of tennis in Latin America. The whim in execution, which is reflected in the impeccable organization and the presence of great brands, adds to the brightness of idols such as João Fonseca, a promise of our sport, and Bia Haddad, who already carries a prominent trajectory in the international circuit. This special combination makes the tournament a milestone in the sports calendar, ”says Ivan Martinho, sports marketing teacher at ESPM.
Already Bruno Brum, CMO of the agency End To End, a company that connects the fan to his passion and is a hub of solutions and engagement for the sports market, said that the trend is the tournament grow more and more.
“Having the Open River is fundamental for tennis in Brazil. With big names in the sport, and now João Fonseca as reality, in our backyard, keeps heated interest in sport as a whole. As a practitioner of the sport, I cheer for one day Rio, which is our capital of entertainment, to have the strength to host even stronger tournaments of the ATP circuit. ”
