YouTube audience via TV surpasses mobile phone for the first time in the USA

by Andrea
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Dado is in a CEO letter from the company, released at the celebration of the 20th anniversary of the video platform

YouTube announced on Tuesday (11.FEV.2025) that the number of platform content views on television has exceeded access via mobile devices in the United States.

The information was released by CEO Neal Mohan in celebration of the 20th anniversary of the social network. In a letter, he pointed out that, taking into account all the means, the Americans watch more than 1 billion hours of content on YouTube daily.

It states that “YouTube is the new television.” The platform is introducing interactive features and new ad formats adapted to the large screen.

Since its foundation on February 14, 2005 and the subsequent acquisition by Google in 2006 for $ 1.65 billion in stock, Youtube has evolved from an amateur video sharing platform to a digital media giant.

“Today’s creators have moved from shooting granular videos of themselves on desktop computers to build studios and produce popular talk shows and feature films”wrote Mohan.

One of the highlights mentioned by the CEO was the increase in political content consumption, with a hearing of 45 million users watching videos related to elections on US election day in 2024. In addition, an Edison Research survey pointed to YouTube as the Preferred service for podcast consumption.

According to Mohan, the use of AI (artificial intelligence) to facilitate content creation and improve user experience is expanding. YouTube says it plans to expand the use of technology to support creators in their production processes.

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