Launch will be made in stages, with the inclusion of features based on artificial intelligence, prices may vary by region, being more affordable in developing markets
It announced the introduction of Music Pro, a new subscription plan that will cost $ 5.99 per month. This service promises to offer a premium audio experience, as well as allowing music remixing and early access to shows. The launch will be made in stages, with the inclusion of features based on artificial intelligence. Prices may vary by region, being more affordable in developing markets. The company’s strategy aims not only to increase prices, but also diversify their offers, believing that the most engaged fans are willing to pay more for exclusive experiences.
Music Pro comes after a readjustment period in current signature prices and the introduction of a new category aimed at audiobooks. In 2024, Spotify recorded significant growth in the number of users, especially in regions such as Asia, Latin America and the Middle East. With a base of 675 million users, of which more than 250 million are paying subscribers, Spotify is preparing to launch Music Pro in phases. The company plans to add new tools and resources over time, enriching the user experience. In addition, the platform is in negotiations with major ticket prosecutors and sellers, although the details of these partnerships are still in definition.
Posted by Sarah Paula
*Report produced with the aid of AI
