Monitoring conducted by Palver in more than 100,000 public groups of and points out that the situation is not favorable to the government regarding the clash of narratives. Since the beginning of the government, the opposition has been more efficient in digital communication strategies, but in recent weeks managed to find more assertive guidelines.
Last Friday (14), research pointed out. Promptly, the opposition dominated social networks in attacks on the government. In the leftist groups, the messages avoided the theme, trying to focus on government deliveries and sharing inaugurations and speeches by President Lula.
The moment for this drop in approval could not be worse to the government. Since December there has been a strong movement in the right groups asking Lula’s impeachment for various reasons. However, it is from January 24 that a disclosure of a proposed manifestation for March 16 is beginning to circulate in the groups.
On Saturday (15), there was even more excitement in the WhatsApp groups after sharing a post about the demonstration on your account. Print has been widely publicized and used to further mobilize the Bolsonarist base. The topic was among the most talked about subjects of X.
() He also recorded a video calling his supporters and saying that the demonstration will take place in different cities and that among the guidelines will be amnesty, impeachment and national issues. The former president also said that his demonstrations are always peaceful, that in the attacks were not caused on the right, and that the buildings were already broken when the protesters entered.
This is a narrative widely released in the messenger groups that is constantly heated, always with images from Planalto security cameras and with videos arguing that the attacks were produced on the left.
The intense Bolsonarist movement on social networks has as its background the imminence of the complaint’s submission by (Attorney General’s Office) against former President Jair Bolsonaro regarding the coup plot. The complaint is expected to be submitted before Carnival and that the case is initiated by the case by the (Federal Supreme Court).
In the right groups, messages, videos and images are shared asking amnesty for those involved in the January 8 attacks. The main argument is that there was no coup attempt, but a riot. For this reason, users argue that there is amnesty to correct what they call exaggerated punishments decided by the Supreme Court.
There is also an intense mobilization in the left -wing groups about amnesty. Most users are quite critical of the idea, and argue that punishments are rigorously given the severity of the case, as the attacks could have resulted in a coup d’état if they had been successful.
Finally, another mobilization front has been President Lula’s own lines. One of the cases that generated great repercussions on social networks was Lula’s request for people to avoid buying the products that were expensive. This speech produced a wave of attacks from the right. One of the most viral videos was produced by the federal deputy (PL), in which Lula’s speech, and whose range was close to 90 million views.
The moment, therefore, is favorable to opposition, especially for the mobilization capacity of networks, which can even influence the perception that the population has about the government. To reverse this picture, the government needs a communication strategy to be able to guide instead of being based.
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