The Brazilian investor is increasingly interested in ex -practices, but does not yet consider them a decisive criterion in choosing investments. This is what a research made by the Infomoney with 273 investors about habits and concerns about sustainability in the investment world.
The survey shows that although 42.2% of respondents consider the topic important or very important, only 30.7% of respondents check if a company adopts ex -practices before investing.
ESG is a more relevant factor for funds investors than for those who invest in stocks. Among the fund investors that highlighted the importance of ESG, 71.4% invest in FIIs.
Among the companies most mentioned by readers are Natura (7%), Vale (6%), Banco do Brasil (4.7%); Itaú (4.3%), Petrobras (4%); Klabin (2.5%), Suzano (2.1%), Ambipar (2.1%) and WEG (2.1%). These companies are recognized for their sustainable practices and have attracted the attention of investors concerned with ESG.
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Already the frequency of search for news about companies that adopt ESG practices varies, with 18.3% of readers often seeking 33.3% rarely. The most mentioned sources for ex -exhaleal information include the Infomoneya Exam and the Economic value.
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The research marks the beginning of the special coverage of the Infomoney On the theme, keeping an eye on the realization of COP30, which takes place in Belém, in November.
Until then, the portal’s multiplatform ecosystem will explore the main trends of the industry focused on the investor audience, as well as highlighting expert strategies from large companies listed, successful sustainability cases, and sectors more impacted by climate change and regulations. In addition, names that are reference in the area will write weekly columns on the subject on the site.
“There is a great interest in the theme of investors, but the guidelines are still very far from the factors that make them make the best decisions. We want to show that the impact on investments makes this type of coverage fundamental for investments. We will not have any political bias, and we will pay attention to facts and data that can directly impact the investor’s pocket. This has been our purpose for 25 years. We will continue to work to offer quality content that helps our readers make the best investment decisions, ”says Matheus Lombardi, CEO of Infomoney.
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Infoomoney is the largest and most complete information ecosystem about economics, investments and businesses in the country and was recognized as the main investment channel by IBEST. The portal had more than 13 million unique visitors in January and, by 2024, was one of the largest -growing portals in Brazil among all segments, according to Similarweb, registering over 95 million visits. On social networks, Infomoney was recognized by Anbima as the most influential vehicle in the financial market.
After all, what is ESG?
ESG is the acronym in English to designate environmental, social and governance factors, which represent the search for, which have great relevance in the business world and investments.
Zeca doherty, executive director of the Brazilian Association of Financial and Capital Markets Entities (Anbima) since 2012, that investing in companies and organizations that have ex-practices is important to safeguard the planet and to ensure good returns.
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An example is climate change. Combating them, besides, contributes to the cash generation of companies that can be deeply impacted by increasing temperatures, which directly affects the distribution of earnings to shareholders, for example.
“In the role of investor or investor, as one of the capital sources that makes the economy run, you have a lot of power to enter this game. For the sake of their investments, the market, the economy and our future, ”says Doherty.
