O fundo FIP XP Private Equity II, da XP Assetannounced on Tuesday (18) a minority investment in the DUX Companycompany that is a reference in supplements and nutritional foods in Brazil. With the contribution of R $ 250 million From the fund, the first external investor to join the company, Dux Company projects a new phase in its career.
The resources of the strategic partner will be fundamental for the execution of the dux growth plan, which seeks to reach R $ 1 billion in revenues in 2025, through innovation, channel expansion and infrastructure growth and manufacturing capacity.
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Founded in 2015 by Lucas Barhum and Marcelo Pacifico, who still follow the leadership of the company, Dux stood out in the market with holistic health solutions – from sport, beauty – betting on high quality, technology and innovation.
The company operates in various categories of supplements, with products aimed at sports and fitness, with proteins, creatines and amino acids; Body and mind, with vitamins, minerals, antioxidants, collagen and other nutrients; High performance, with gel, pre and post training; and functional snacks, with protein bars and shakes ready to drink, among others.
To expand its performance in 2024, Dux Company acquired EAT Clean, a brand specializing in natural products, Clean Label and Plant-Based.
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Now, the company plans to launch about 100 new skus over the next 12 months, consolidating its position as one of the main leaders in human nutrition supplements and expanding their solid presence in the vitamin, minerals and supplements (VMs) market.
Dux Company operates with a multichannel model, both in specialty stores, pharmacies, food retail networks, as well as in the strong presence on the online channel. This channel has direct consumer sales through their own e-commerce as well as marketplaces, as well as a network of partner influencers, strategic for business results.
The company has quinturated its revenue in the last four years and continues to expand its presence in the sector, with projection of reaching R $ 1 billion in 2025.
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According to Chu Kong, Head from XP Asset Private Equity, the theme of healthy and well-being generates a market of over $ 20 billion per year, with Brazil standing out as a high market and one of the largest 5 In the world, attracting a growing interest of the population for a healthy lifestyle.
“In addition to the investment thesis, we found at Dux Company a excellent management team, with Lucas and Marcelo, its founders, with a ‘Track Record’ [histórico de desempenho financeiro] impressive execution that has led the company to exponential growth in recent years. ”
”The XP Private Equity Fund contribution a year of important achievements and marks the transition from Dux Company to a new level in the market. This partnership will allow us to accelerate the execution of our strategic plan, consolidating Dux Company as one of the main companies in the sector in Brazil, ”says Lucas Barhum, CEO and founder of the company.
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The FIP XP Private Equity II is XP’s second private equity fund, which ended in March 2023 a range of $ 1.7 billion with more than 16,000 investors, and has already conducted 5 investment theses in less than 2 years , with more than $ 1 billion already invested.
In the business announced today, the fund was advised by Mattos Filho and Dux Company was advised by Machado Meyer.
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Born in 2006, XP Asset Management is the largest independent resource manager in Brazil, with more than R $ 187 billion in assets under management, in a diversified business model in 13 strategies and more than 4 million quota holders.
