The story of Cafu’s overcoming, which was failed in nine sieves and only then engaged in professional football and later being the great penta captain, became storytelling of a “Bet” commercial.
Others of their 2002 companions also surf the wave. None of this surprises and I offer less critical here than finding – or dismay. The flow is old: Pelé promoting vitamin; GERSON, Cigarette; MILES DAVIS, Sochu.
But in a country where sport idols have a much more powerful voice than public people who do somehow act to reduce or at least shed light on our greatest wound – the social pit – and being much of these idols people who ate The bread that the devil kneaded is to wonder if advertising does not end up taking the power of all these memorable stories, turning them into any gororoba.
I do not advocate here limits to advertising, something that is perhaps an imperative of public health and citizenship in certain segments, nor do I claim a compulsory contribution of sports idols to a program aimed at a supposed common good.
What I do something pathetically is to record my discomfort with the appropriation without the one of figures that could, for their gigantic popularity, change something.
João Fonseca was born in another cradle, which is soon seen for the sport he practices at a very high level. But his huge dexterity, willpower and obsession with victory “bubbles the bubble” and speak directly to millions of Brazilians. Well: to him, quickly, perhaps because of his father’s business, financial institutions were glued.
I am not sure how financial institutions can contribute to the common good by essentially seeking to maximize profit. I want to believe that we have not seen such a cake grow to finally be divided; And the idea that they can be prosperity tools by leveraging various sectors also has holes.
According to the interest rate, it is much safer to make money “work” than risking in the productive sector. And the financial sector does not usually complain when the Central Bank rises to Selic.
When companies, about three years ago, were in that to speak of legacy and the like, managers of the institution that sponsors Fonseca said they wanted to bring financial education to millions of Brazilians. In the fight with the banks, it was his way of being on the cool side of the story. The legacy.
The problem is that the system does not contemplate everyone. If the bass go up, who gets more down? And the institution, for its part, would not like to be “Banão” either?
In 1998, in a criticism in this same sheet to the rational MC’s, I did not spare Mano Brown and companions for not preventing or inhibiting the chorus of “Daughter of Bitch” that his entourage directed Carlinhos Brown while the band received from the same brown the prize he had done Jus in a MTV competition.
It was perhaps an attempt to take office for the last time against the system; And at the same time, an overwhelming defeat in the face of the invisible and amorphous hand of this larger thing, which they had previously been trying to fight, refusing, for example, talking to the “bourgeois media” or singing in spaces frequented by “Playboys”.
Twenty-seven years later, I am also cursing Carlinhos Brown by bothering myself with Bet who made the beautiful story of Cafu a gororoba.
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