From 2026, all companies that produce and market goods in the European Union will have to implement the digital passport of the product (DPP, in the English acronym). This new traceability mechanism was created to improve transparency on the origin, composition and life cycle of products, aligning with the principles of circular economy and sustainability.
DPP will act as a unique digital identity associated with each good, allowing consumers, companies and regulators to access detailed information about the product, from production to disposal or recycling.
Through QR codes or similar technologiesit will be possible to consult data stored in a digital base, ensuring more rigorous monitoring of the product life cycle.
Objectives and Advantages of the Digital Passport of the Product
The introduction of DPP is part of European strategy to promote more sustainable practices in industry and consumption. Among the information available through this system, it is included:
- Origin of materials and components used in manufacturing;
- Details about the production process and supply chainincreasing transparency for consumers and regulators;
- Use and Maintenance Instructionsencouraging prolongation of product life;
- Guidelines for recycling or responsible disposalreducing waste and promoting more sustainable practices.
Besides ensuring greater traceability and transparencyThis passport can represent a competitive advantage for companies that adapt faster to new rules.
Implementation Challenges
Despite the benefits, the introduction of DPP raises challenges to companies, namely:
- Standardization of information formats between different industrial sectors;
- Guarantee of data security and privacyespecially for sensitive information about production and the supply chain;
- Costs associated with the adaptation of processes and implementation of new technologies to comply with the regulation.
To support this transition, several initiatives are being developed, including the GreenTech Labwhere more than 30 small and medium -sized SMEs (SME) already test innovative solutions to ensure compliance with new European standards.
According to João Pedro Pinto, partner da, project promoting the project, quoted by Executive Digest:
“This platform is a unique opportunity for companies to experience solutions that will put them on the front line of sustainability and innovation. The transition is not an option, it is a requirement to compete in the European market. ”
What should companies do?
To ensure that they meet the deadlines imposed by European regulation, companies should start preparing the transition to the product’s digital passport. Among the recommended measures are:
- Map the internal processes and identify the information that will need to be scanned and included in DPP;
- Invest in Technology and Digital Infrastructure for collection, storage and management of product data;
- Ensure compliance with European regulations and monitor any legislative updates;
- Form teams and business partners to ensure effective implementation.
The introduction of the product digital passport represents a significant change in the way goods are tracked and presented to consumers. As more companies adopt this technology, a more transparent, sustainable and aligned market is expected with the environmental requirements of the European Union.
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