Brand seeks to reach high -income audience by investing in the tennis tournament and clubs
The group’s Gourmet is sponsoring the Open River for the first time, a tournament of the ATP Circuit (Association of Professional Tenists) whose main key is played in the Fluminense capital of Monday (17.FEV.2025) to Sunday (23.FEV ).
Investing in sport is part of the strategy to consolidate the brand among the high -income public, according to the newspaper S.Paulo Folha.
The sport has almost 51 million fans and more than 2.2 million practitioners in Brazil, according to Ibope Repacom.
In addition to sponsoring the Open 2025 River, Seara Gourmet also is present in clubs such as Pinheiros and Paulistano, in São Paulo.
The onslaught of the brand occurs before the rise of the Brazilian Prodigy João Fonseca, 18 years old. The carioca tennis player won the ATP of Buenos Aires on Sunday (16.FEV). In Rio Open, however, Fonseca fell in the first round, on the 3rd (18.FEV).
