Protocol World wants to create digital accreditation infrastructure to differentiate humans from robots
The advancement of AI (artificial intelligence) use has boosted various sectors of economics and services, but creates a complex side effect. Tool refinement makes digital frauds grow in the same proportion, with the dissemination of malicious robots on-line. Data show the size of the problem: deepfakes 828% in 1 year in Brazil, according to the verification platform, grew. Practice uses AI to produce false content, manipulating images and sounds.
To get an idea, 70.5% of Internet traffic in Brazil was made by robots in 2023, being 22.6% malicious, according to the Bad Bot Report, from the Global Cyber Security company, published in 2024. The number is greater than the world average of 49.6%.
This invasion of bots has a direct impact on people’s concern with interactions on-line. A survey conducted by with Brazil in October and November 2024 showed that 7 out of 10 respondents are somehow concerned if the viewed content is produced by a human or a bot. The survey also shows that 91% support the development of new technologies to verify whether interaction is human or robots.
“People are increasingly vulnerable to scams on the internet and bank fraud. Social networks are invaded daily by false accounts, with abusive messages, and the bombing of misinformation that creates a mental health problem and trust not only in Brazil, but as in everyone ”, said Rodrigo Tozzi, operations manager of Tools for Humanity in Brazil, a company that supports the network.
Tozzi explains that the World Protocol, for example, attests to the uniqueness of human beings by processing the iris image in a single binary code that acts as an anonymous digital identity, called .
Read more in the infographic.
How the Proof of Humanity works
The world process to prove that a person is a unique human being is performed through a state -of -the -art device called – in a very high resolution camera.
A orb It uses different neural networks to process the photo of the eye, creating a numerical representation, called the iris code. This is anonymized so that it cannot be attributed to the individual later, preventing it from being identified.
The original images are encrypted from end to end, sent to the person’s cell phone through the World App (available to E), and immediately deleted from orb. Thus, each has the personal custody of their data, explains the operations manager of Tools for Humanity in Brazil. “The iris image is encrypted and sent to the application. If the person wants to erase, he can ”said Tozzi.
The given anonymized, therefore, is not linked to the image or personal data of the individual, functioning as a proof of humanity without compromising anonymity.
The iris was because it is unique – a human being is born with his, which is not the same as that of any other. It is different even in 2 identical twins.
“Iris is the safest and most reliable way to see that people are unique humans without having to ask for personal information such as name, age, address or document. Iris has 250 entropy points, ie unique points that identify the person, while the digital has approximately 50 points. We are talking 5 times more unique, singularity and individuality than a digital ”explained Tozzi.
Rodrigo Tozzi, Operations Manager at Tools for Humanity in Brazil, explains that World does not collect biometric data
He points out that the Iris Code is completely anonymously through a technology called (anonymous multiparty computing in English) that creates new secret codes that are stored on decentralized servers by universities and partners, which include Berkeley (USA (USA ); A, in Erlangen (Germany); A, in Zurich (Switzerland); and the research company blockchain and Engineering software .
All this from this structure which, as tozzi explains, is a network under construction. “World is not a company, it is a decentralized and open source protocol, a credential of unique humans. We can think of World as the internet. The internet is a protocol, there is no ‘owner’ on the internet. So this is the goal of World, being a protocol to create the infrastructure for a network exclusively of humans, ” Said Tools for Humanity Operations Manager in Brazil.
Tozzi details that, for World, the important thing is to certify the humanity of the person in the digital environment, no matter who the individual is.
From this infrastructure of unique humans, social networks, banks, companies and governments will be able to use this human network to create more confidence in interactions on-linesince it will be possible to verify that access to a particular site or platform is made by a robot or a human, such as a new species of captcha (Test code currently used to differentiate computers and humans).
“If we think of a show, an artist comes to Brazil and a malicious person uses CPFs (Individuals) and random IPs for automated purchases from a $ 500 ticket. This mass purchase causes it to have most tickets and sell them at double the price or more, harming ordinary people with much higher values-as this was the case of Taylor Swift shows in Brazil. If there is a technology by which it is possible to perform a humanity verification, this can end the automated purchases that create high prices and harm people ”exemplified Tozzi.
Tozzi says that with the implementation of the World ID, the experience on-line It will be safer and more reliable, and companies will have more agility and security to operate. According to him, with the expansion of the protocol, the tool can even be used to manage registrations and improve the effectiveness of government social programs.
The global financial sector, for example, has lost $ 2.5 billion with digital fraud since 2020, according to the 2024 (International Monetary Fund), which demonstrates that the situation also affects the corporate world and public entities, as tozzi points out .
“Companies have difficulty distinguishing real customers from malicious agents. This is a challenge that requires urgent solutions. ”
Read more in the infographic.
SCREAMS OF UNINE HUMANS
The race for differentiating humans from robots is a reality in the world, explains Tozzi. According to him, there are more than 10 projects that seek to solve the proof of humanity. Operating in over 20 countries since 2023, the World Rede is one of the pioneering solutions. In all, the network already has over 11 million unique humans in the world.
People record unique human in orbs, by the World Protocol
“As technology advances and artificial intelligence is more present in our lives, we will need more sophisticated ways to prove that that person on the other side of an interaction is indeed a human being. World will contribute to this ”said Tozzi.
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