Dom0803 / Flickr
For now, only in the UK, but the perspective is to quickly reach other European countries. In an unprecedented strategic action, Lidl took advantage of Tiktok’s fever and opened a store on the platform.
O Lidl This Thursday became the first supermarket to open.
For now, available only in United Kingdomthe company will connect directly with customers through the mobile phone and starts with a great discount.
At 9am this Thursday, three thousand kitchen with products rich in protein were available, each with the € 36.21 valuebut which were sold to 6,03€.
According to one of the German company, all the profits of these first sales will go to the UK -based NSPCC charity.
@lidlgb Your protein game just levelled up 💪 Our exclusive high protein bundle drops on TikTok Shop on 20th February at 9am, for just £5! Set your alarms 👀 #fyp #proteinsnacks #gymtok ♬ original sound – LidlGB
Lidl has decided to move on with this strategy after knowing that over 33% of Tiktok’s 1.69 billion users make shopping through social networks.
“We are proud to be the first supermarket to meet our customers directly in Platform with our unique offercreating these exclusive packages to show our new and exciting products, ”he said Joanna GomerMarketing Director of Lidl GB, in the statement.
To mark the occasion, the UK Lidl is also offering Lidl Plus coupons, offering customers a 25% discount on its popular high -protein -refrigerated range in the store to use until March 5.
TakTok Leader Febre
Since its launch in 2016, Tiktok has grown rapidly in popularity, reaching more than two billion users worldwide.
According to, in 2024, the number of monthly Tiktok users in the UK was 22.7 million.
As (ESM) experts, for LIDL, write, Tiktok’s exclusive packages represent a strategic step in connecting to a digitally active audience.
Lidl GB has more than 488,000 followers and 4.4 million tastes at Tiktok.
