The pink has been affirmed as one of the most powerful tools in the marketing world, where it is much more than a simple color capable of capturing consumer attention.
The phenomenon, known in the middle as “Pink Marketing“It has led several brands to incorporate pink into its products and campaigns to improve its visibility and sales, especially in the sectors of beautya technology and moda. It attracts attention (and not only).
Yes, people notice more in the pink on the shelves. The products with pink packaging have 23% more likely to be noted than those who do not have color, according to studies cited by. It is due to the emotions that the pink evokes: Calm, tenderness and proximity.
In addition, the site points out that the brands that incorporate the pink into its visual identity record a average increase of 15-20% in the engagementespecially among the female audience.
The pink is also in the shrink because it generates a positive perception In consumers: 67% of people associate this color with luxury products, 71% associate it with innovation and 59% consider pink products more sustainable. 85% of consumers say the color is a determining factor in their choice of products.
Iconic marks to get more pink
Big brands have adopted the pink as part of its visual identity, establishing itself as leaders in its respective sectors.
A Victoria’s Secretfor example, made the pink one of the colors of his image, associated with femininity, sensuality, empowerment and confidence. Just as the doll Barbie Mattel uses the pink as a signature color since its inception in 1959, in this case more associated with fantasy, power and femininity.
Other brands, such as Nikewith its limited edition air jordans in pink, and the Razerspecializing in technology for gamersthey also widened their appeal to younger and more diverse audiences through the use of color. From the same perspective, the Apple He took sides with Rose Gold for his iPhones line.
A Coca-colafor example, he chose to use the color to appeal to a more social side: he launched limited editions of his pink canned drink in support of awareness campaigns for breast cancer.
It is an increasingly present color, but in the end, it is all an illusion: the pink does not even exist.
