Apple Store Carrousel du Louvre
The 70 degrees, the mental property: former saleswoman of an Apple store vents. “We can’t say no.”
Kaitlynd Mcqueens posted a video on Tiktok, which has already become viral. It is understood why: made revelations about his seller times in a Apple store.
In his, Kaitlynd says several times the expression “mental property”, but begins by praising the guarantee 1 year that any Apple product has. Even if it is a minimal problem, almost invisible, the customer is right to exchange.
Regardless of the problem of softwarethe former employee assures that Apple ensures that the customer will always get the exchange: “In my experience, the customer will never hear a ‘no’. We are literally forbidden to tell customers that they do not ”.
@reddnea the more ya know #apple #applestore #appleemployee #youshouldknow ♬ Killswitch Lullaby (Slowed + Reverb) – The Lonely Tree & Flawed Mangoes
Then it enters this “Mental property”. A trick in Apple stores, revealed in this video: The portable are all angle about 70 degrees. “It’s like a really strange visualization angle. It’s just a way to make the customer interact even more with MacBook because it creates mental property. The customer touches, feels; Want even more, ”quotes the.
Another scheme of the alleged mental property: “No Apple employee will touch the device that the customer has in hand. Whether airpods, iPhone, iPad or Apple Pencil. Whatever, the employee will give the device to the customer. It will be in your hands. You will look for the camera. The more you are touching the product, the more mental property the customer has – the more likely it is to buy and take it home. ”
In the background, being in an Apple store is to be in an incentive time to feeling of property. The customer does not go to a store; It goes to a club, a collective: it is encouraged to play with computers and leave, which promotes the effect of donation.
And the more the customer messes with a technology device, the more they feel like they – and giving up it would be more painful.
You still have to know if this method is exclusive to Apple.
