Companies that offer free shipping or anticipate delivery by up to one day can increase sales conversion by up to 10%. It is estimated by Marcos Malagola, logistics business director, one of the largest software companies in Brazil, with 11 branches and more than 160 distribution channels, which facilitates the management of more than R $ 10 billion in freight value by year and monitors about 15 thousand vehicles in the country.
He points out that logistics costs often account for about 15% of an operation and the technology applied in the sector is transforming the area to improve the competitiveness of companies. See in the interview how companies can operate with a more fluid shopping experience and optimize seasonal dates expanding market competitiveness.
