Under the guidance of the new head of Secom (Secretariat of Communication of the Presidency), the President () made on Monday (24) a statement in a national network on two bets of the Popular Pharmacy and Step Programs.
The agent did not bring any announcements regarding the programs – the news regarding the popular pharmacy, for example, had been released last week by the minister. Instead, Lula used his speech basically to explain the programs and present their benefits.
Monday’s statement lasted just over two minutes. Unlike the institutional speech of previous pronouncements, the agent used a more popular language, with some excerpts that bordered on the game, which suggests an attempt to create empathy and direct dialogue with the population.
He said, for example, that the two programs are a double “that is not country, but is moving with Brazil”. In another time, he said “look how cool,” about a datum for the foot
The initiative to make the pronouncement takes place in a time of popularity crisis of the Lula administration, which Lula will make a series of short pronouncements every 15 days to give visibility to government actions.
“A pair that is not country, but is moving with Brazil: the foot and the new popular pharmacy. It is for young Brazilians that I bring the first good news. The payment of savings of $ 1,000 of the program Step in the account and surrendering.
Lula then stated that 90% of the young people on the program has gone through the year. It also described that this is an “extraordinary action” that is helping 4 million young people to stay at school, explaining in a didactic way that students who keep frequency receive $ 200 per month.
“If you do Enem, you earn another $ 200, too, in a total amount that can reach $ 9,200,” he added.
Following this, the announcements regarding the Popular Pharmacy Program, which had already been announced by Nísia Trindade, in an event in Brasilia began to detail.
“The second news I want to share with you is the gratuity of 100% of the Popular Pharmacy medicines. Now, all 41 drugs in the program will be free. Who has diseases such as diabetes, hypertension or asthma, will be able to take your medication in a medication Convised pharmacy, “said the president, adding that the other news would be the offer of geriatric diapers.
“After two years of reconstruction of a country that was destroyed, we are working hard to bring prosperity to all over Brazil, especially for those who need it most. We follow each Brazilian and each Brazilian: to lift, shake the dust and give The return on top, “he concluded.
Presidential pronouncements in national network are often performed in more specific situations, such as some emergency or of great impact of the government, or on festive dates, such as and Christmas. The last one had been precisely on December 23rd.
During a ministerial meeting in January, Sidonius had already told the other government members that he intended to use the president’s image more. Since then, the agent has resumed and intensified his travel routine and also gave more interviews.
Communication actions, however, gained a new importance after the government’s popularity collapsed. A survey released ten days ago that Lula’s approval fell in two months, from 35% to 24%, reaching an unprecedented level to the petista in his three passages through the Planalto Palace.
The disapproval is also a record from 34% to 41%. They think the government regulates 32%, compared to 29% last December, when it had done so.
The biweekly apparitions meet Sidonian suggestions so that the president is the “engine” of government communication. The idea is that language in pronouncements is succinct, without consuming so much time from the viewer.
With the pronouncements, the government wants Lula to speak directly to the voter without intermediaries. There is a complaint from the president himself that government measures have not reached the population.
After the carnival, the government should air two measures to be announced on Tuesday: expansion of workers with a formal contract.
The government will announce the release of those who were fired and failed to access the funds in termination for opting for.
Presidents of were invited to travel to Brasilia for the announcement of the measure.
