The Aldi supermarket chain is testing a new model that can change the way customers shopping: charging a fee by entry into stores. This experience is already in the test phase in a London establishment and can be expanded to other markets in the future. Learn more about this new measure forward in this article.
Is this value added to that of purchase?
The pilot project is taking place in a store located in Greenwich, where customers need to pay a fee of 10 pounds (approximately 12 euros) to access the interior of the supermarket. However, this value does not represent an additional cost to consumers as it is deducted from the total amount of purchases. According to the British publication The Grocer, cited by, the reimbursement of this amount occurs within 48 hours.
The store operates under the Shop & GO concept, an innovative model that eliminates traditional payment boxes. Instead, the entire purchase process is scanned: customers use an application to generate an input code and the products are automatically invoiced, without the need for scanner or manual payment on the output.
In addition to the entry rate, Aldi has also introduced cameras equipped with artificial intelligence technology that monitor customer movements and behavior within the store. According to the company, this measure aims to improve service and better understand consumer habits.
A model with some criticism
The introduction of this system has generated debate, as it represents a significant change in the conventional shopping experience. The possibility of paying to enter a supermarket can be seen as an obstacle to some customers, although the amount is later discounted on purchases.
Aldi justifies the adoption of this model of charging entry as part of its strategy to modernize the sector and provide a more agile and efficient shopping experience. The automation of transactions reduces waiting time and can avoid queues, something many consumers value.
On the other hand, the implementation of artificial intelligence monitoring systems raises questions about privacy and data security. Some customers may feel uncomfortable with the fact that they are observed so detailed as they shop.
The possibility of expanding the measure (until Portugal)
This is not the first test of registering boxes, but the introduction of an entry rate distinguishes the Aldi approach from other chains that adopted similar concepts. The success of this project may dictate its application in other markets, including Portugal.
If the London experience has positive results, more supermarkets may adopt this model in the future. However, it remains to be seen whether consumers will be willing to accept this change and if the benefits compensate for the new dynamics of access to stores.
Regardless of the outcome of this pilot project, Aldi’s initiative reflects a growing tendency of digitization in the retail sector. With the evolution of technology, it is likely that purchases of the future will be increasingly automated and interactive, changing the way people interact with commercial spaces.
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