Sportsponsoring had 1.68 billion advertising value in Austria in Austria

Sportsponsoring had a gross advertising value of 1.68 billion euros in Austria in 2024. Athletes with the highest advertising value was ski racer Manuel Feller in the previous year, under the events of the men in Kitzbühel. The market researchers from Focus Media Research brought and calculated the data. According to FOCUS, only 16 percent of the observed advertising.