The Ipsos Research Institute announced on Wednesday (26) the purchase (Intelligence in Research and Strategic Consulting).
According to Ipsos, which is headquartered in France, the acquisition represents a strategic movement to consolidate the leadership in research on demand in Brazil, since the national brand “has experts that complement those of Ipsos due to its robust acting in the areas of public opinion and consumer insights”.
IPEC is one of the main electoral research institutes in Brazil. He was founded in February 2021 by former executives who ended his activities in January of that year due to the end of a brand licensing agreement after 79 years.
According to Ipsos, the Brazilian Institute will continue to make public opinion, without breaking the evolutionary history of research already under development by the institutions. According to the company, “electoral polls will continue to have all the methodological rigor of IPEC”.
“With the acquisition, IPEC starts to join the IPSOS group, with its solid global structure, comprehensive service portfolio and an innovative center of behavioral science, as well as the most advanced data analysis tools,” he said.
Ipsos is present in 90 markets and was founded in 1975 in France. In addition to electoral polls, it operates in areas such as marketing, communication and media.
The company did not disclose the value of the business.
