Austin’s American city annually receives thousands of people in one of the world’s most prestigious technology and innovation events, SXSW (South by Southwest). According to Greyhill Advisors, the festival generated US $ 377.3 million to local businesses in 2024, when 47,661 people followed the attractions in person and over 180,000 participated online.
This year, the event takes place between March 7 and 15. Brazilian participation has been growing and became prominent last year, being the second largest delegation from outside the United States. To repeat the feat in 2025, Brazilians will need to strive.
Tickets alone, participants can spend from $ 895 to $ 2,195. Boos Content, a consultancy specializing in this type of event, estimates the total costs of participation, with tickets, lodging and food, between R $ 25 thousand and R $ 50 thousand.
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Costs change according to the type of ticket and the place of lodging. According to Boost’s founding partner Aline Sun, “staying close to the convention center, where the main lectures take place, would be ideal, but it ends up leaving dearly; It is possible to get around in the city on foot or use other means, such as scooters, which is also part of immersion. ”
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How much to invest to go to SXSW 2026?
Less than a month from the 2025 edition, the way, for many, is to schedule to go to Texas next year. Luan Andrade, a partner of W1 Capital, simulated the monthly contributions needed to reach $ 25,000, $ 35,000 and $ 45,000 over the next 12 months, considering 10% per year profitability.
In the first track, it will take $ 2,000 per month and double this to reach $ 45,000. In such cases, “as the deadline is short, accumulated profitability turns out to be small and the best options for monthly investments are LCIS, LCAS and CDBs of a year,” says Andrade.
| Aim | R$ 25.000,00 | R$ 35.000,00 | R$ 45.000,00 |
| Necessary monthly contribution | R$ 2.000,00 | R$ 2.800,00 | R$ 4.000,00 |
| Total contributed | R$ 24.000,00 | R$ 33.600,00 | R$ 48.000,00 |
| Profit | R$ 1.000,00 | R$ 1.400,00 | R$ 2.000,00 |
Those who already have a more robust assets can count on the help of investments that pay earnings. R $ 525 thousand invested in papers with average profitability of 0.8% per month generate, after 12 months, the R $ 45 thousand enough to enjoy the innovation event with more comfort in 2026. Check out the amount required to achieve passive income goals in 12 months:
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| Aim | R$ 25.000,00 | R$ 35.000,00 | R$ 45.000,00 |
| Single contribution | R$ 262.500,00 | R$ 368.750,00 | R$ 525.000,00 |
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For W1, planning is the main tool to make the goal viable and take advantage of the event opportunities. For this, it is essential to prepare in advance and define clear objectives.
