Did the Digi effect know after all? Yes and no

Romanian did not conquer the market, not close. But that doesn’t mean nothing has changed.

A Digi Portugal with in November last year, with appetizing offers from the first day, namely tariffs to 4 euros and packages to 26 euros, without loyalty, the “greatest enemy” of consumers in the world of telecommunications.

However, the latest data from Anacom revealed by the show results below expectations.

Yes, it was only two months, but the operator Romanian ended the year with Less than 5,000 clientsa market share of only 0,1% in total service packages and a base of 4,742 subscribers.

Double Play (2P) packages, which combine television services and fixed internet, were the most popular among Digi: 3,242 customers chose this offer. Even in its most popular segment, the operator gained a penetration of Only 0.8% No market.

Among Digi’s 4,742 clients, 4,211 were in the residential segment, ie Digi was able to attract more customers to the services intended for houses. It is stated that the operator contributed to a quota of only 3.1% In packages 2p.

But even though it did not win the market, Digi changed the market at a level never seen before: complaints against traditional operators (meo, nos or vodafone) fired: 77% regarding subscription cancellation and 535% in number portability, according to data from. In this scenario,: ​​received 9 a day, 693 in total since its arrival.

In addition, the operators drastically adjusted their offerings to challenge the Romanian, which both: they showed in negotiating contracts and low-cost brands.

A MEO and it continue to dominate Without doubt, the first in terms of subscriber and revenue quota in all types of packages, while the second dominates in residential packages and segment 4/5P.

As a whole, the Portuguese market grew: It registered an increase of 78,000 customers compared to the previous year (at the end of 2024 had a total of 4.7 million service package subscribers). Most of this growth was registered with 4/5P offers, which combine more services and generated revenues of 2.2 billion euros – a growth of 6.6% compared to 2023. The average monthly revenue per subscriber was 39.74 euros – an increase of 4.4%.