Expansion of parade days in Sapucaí costs R $ 10 million more to the traditional river cabins

For the first time in its 41 years of existence, the parade of samba schools in the famous will be different this year. Instead of six schools a day, the performances will take place in three days, starting on Sunday (2) and ending on Tuesday (4), in addition to the champions’ parade that takes place the following Saturday, ie on March 8. This change imposed by – is a way to match the presentations, since with a larger number, the last schools ended up entering the avenue with the day dawn and lost part of their artistic characteristic, especially with regard to lighting, which disappeared because the sky was no longer.

This change is also linked to the economic part, since by increasing the dates of the event, it expands public participation to watch the parades. The new reality made consecrated spaces, such as traditional cabins, needed to rethink their form of action and adapt to the new day.

Camarote No. 1, which is in its 34th edition, invested R $ 10 million more compared to 2024. “Tuesday for us is still unknown, in terms of results. The Saturdays of the champions is already a consecrated day, you don’t have to do absolutely anything, and I want to turn Tuesday on Saturday of the champions, ”says Marcio Esher, partner and director of business and marketing of the holding club, as well as responsible for the management and expansion of club No. 1.

For Juliana Ferraz, partner at the company and responsible for the company’s business division, this change, under the look of the entertainment party, is very positive and when looking at the business, it is clear that there are many brand opportunities. “We have another day to communicate with the consumer and we have new stories to tell.

This year, No. 1 has three more partners, Café Nespresso, which enters Carnival for the first time, Velocity, a gym network brand, and BYD, the fourth largest car producer in the world, ”says Ju Ferraz, adding that this is a year of challenges, but also many opportunities. “Our look here is very much of how we will surrender to the brands new stories, new activations, new connections and how we also break the conventional format of sponsorship delivery.”

The bet to start the new day on the right foot is to turn the cabin into a large funk ball in Rio de Janeiro. “We come with this theme of Brazilianness, to bring the values ​​from Brazil to the avenue. Samba and schools are our main line-up, but we want to bring the particularities of Rio de Janeiro, and funk is a very strong form of expression of the city, ”explains Marcio Esher. The excitement on Tuesday (4) will be commanded by Hurricane 2000, Tati breaks shack, MC Leozinho and Buchecha.

Ju Ferraz points out that this year “Carnival is not an exact science. Every year sales behavior and public behavior is totally different. Carnival, being the end of February and early March, is interesting because there is time for us to do, with much more detail, with much more dedication, ”says the businesswoman.

The partners remember that the traditional cabins that, each time they gain more space in the parades, have a consecrated audience, but there are also tourists, international or national, who go to the avenue to know the Rio de Janeiro Carnival and live this moment, besides those who seek the space to have a little better quality in service, have a better gastronomy, drink, party, etc. “Invariably, these people who are in the box do not necessarily know Carnival in depth and identify that there is a Tuesday,” says Marcio. This year, 8 million revelers are expected in the city of Rio de Janeiro alone, generating a movement of approximately R $ 6 billion in the city’s economy.

Holding Clube, which features New Year’s Eve Arcanjos No. 1, an exclusive area in Tomorrowland Brazil and licensed product line, closed the last year with revenues of $ 65 million, and the goal is to grow 20% more until the end of 2025. That’s why we connect with big other events, ”explains Marcio. Today, box No. 1 represents about 50% of the club’s business, and the expectation is to create a series of events that look at the main seasonal dates of the national calendar.