Survey by Zoox Smart Data showed that SP became the most sought after destination for the carnival of 2025; Search for the capital of São Paulo reflects on the search for cabins, such as Camarote Bar Brahma
Until a few years ago, think of as the main destination for the it was something totally out of reality. After all, the city was considered to be the tomb of samba and the search to enjoy the date always took place for , , and even cities in the interior and coast of São Paulo, such as Iguape, which is recognized for having one of the largest and best carnival of street and São Paulo. But nowadays reality has changed and the state capital is on the list of the most sought after destinations. A survey by Zoox Smart Data showed that São Paulo became the most sought after destination for the . The data show that 34.36% of revelers chose the state of São Paulo, while Rio appears with 25.06% of the preference and Bahia with 14.87%.
These numbers are reflected in the amount of blocks that exist in the city. By 2013, there were less than 50 blocks, today there are more than 600, with some traditional states creating roots here, such as Bangalafumenga, traditional carioca block, which has been in São Paulo since 2012, and Sergeant Pimenta. In 2025, 16 million revelers are expected during every day of celebration. And the public is not restricted to the streets of the capital, the It is also an option. A space that has shone the eyes of the audience and being increasingly sought, is the traditional cabins that promise attractions, food and drink at ease, as well as providing a unique experience.
Caire Aoas, is a partner creator of Fun, a group of entertainment responsible for CBB (Camarote Bar Brahma)
Caire aoas, is a partner creator of Fun, a group of entertainment responsible for the CBB (Camarote Bar Brahma)which completes 25 years of existence in 2025 and is the pioneer when it comes to luxury box in Anhembi. Caire has been from the first edition in the project and says that the rise of São Paulo as one of the protagonist of Brazil’s Carnival was responsible for giving rise to this year’s Barote Brahma’s theme: ‘Make the Carnival in CBB. “We wanted to look a little at the origin of the São Paulo Carnival. So we reflected on the route, the growth of carnival, and the prejudice it had against São Paulo, which was considered, among quotes, the tomb of samba, ”he says.
“This idea of talking about Florescer at the São Paulo Carnival, is a meaning of having life, joy, diversity, party, even in the face of a place that is gray,” adds Caire, noting that the blocks of São Paulo have an absurd culture power. “Street carnival when it was born, they thought it was a threat to the sambadrome, but today we already see that it is totally the opposite,” says the creator of fun, who believes São Paulo today is already in the same level as the traditional carnivals of Brazil. “Sao Paulo, Rio de Janeiro and Bahia are at the same level of grandeur, public and economic impact. I think there are several indicators that tend to show that the three carnivals are at the same level of size, ”he says.
Brahma Camarote will take place at the Anhembi Sambadrome between February 28 and March 1 and 8
Existing 25 years ago, the CBB has a faithful audience, some ranging from the first edition, but annually attract new revelers. “Our main difference is that we think a lot about the experience. So our cabin he is whole designed for our guests. We have receptive with food at ease, casino, nightclub, food court, restaurants and three stages with attractions, ”explains Caire. This year, names such as Rust, Iza, Diogo Nogueira, Leo Santana, Alexandre Pires, Black Race, Carlinhos Brown, Jorge Aragão, Xande de Pilares and Mumuzinho, will shake the space while samba schools parade on the avenue. But other artists, such as Zeca Pagodinho, have passed there. This is one of the responsible for what the CBB is today.
Cairo went back to Young Panthat one of his great dreams is to pay tribute to the sambista. “We have a huge affection for Zeca and we consider that he is almost a sponsor in the box, because he was a milestone in the evolution and maturity of the box,” he recalls. “He was the first big one. We always had the dream of bringing Zeca Pagodinho to the cabin, when we made, it marked our story, so there is the cabin before Zeca and the box after Zeca, ”he concluded, and also reveals that the tribute to the iconic Brazilian singer may be close to happening.
The parades of the samba schools of São Paulo take place between Friday night (28) and Saturday (1), with seven schools for days to pass through Anhembi. On Saturday (8), nine schools return to the avenue: the first five places of the Special Group and the champions and runners-up of access I and Access II.
