Female Football Football (NWSL) and basketball (WNBA) leads expansion with an increase of 19% in commercial agreements
Sponsorunited released a report showing 12% growth in women’s sports sponsorships, surpassing the 8% increase in the main men’s alloys by 50%. The published on 27.FEV.2025, analyzed commercial agreements in NWSL, WNBA, WTA, LPGA and MX Femenil alloys.
NWSL (Women’s Football League) led a 19% increase in sponsorship agreements, followed by WNBA (basketball) with similar growth and LPGA (golf) with 14%. This growth was driven by the addition of 2 new teams on NWSL: Bay FC and Utah Royals.
Cameron Brink, a newbie from WNBA, leads with 31 endorsement contracts, followed by tennis player Sloane Stephens (30) and Angel Reese from WNBA (25). Six of the ten most sponsorship athletes are from WNBA, highlighting the growing commercial visibility of the league.
The report also reveals that alcohol brands doubled investments in NWSL, while financial companies have gained greater visibility, with banks accounting for over 40% of business in the sector. Hologic, Rolex, Coca-Cola, Gatorade and Emirates stand out among global marks with greater presence.
“We are seeing an accelerated cycle of investments in women’s sports that is remodeling the market”said Bob Lynch, founder and CEO of Sponsorunited. “Big brands are forming deeper and sophisticated partnerships with alloys and athletes.”
